So here is the final product of my iDent.
Overall I am happy with the end result I have achieved because its just how I wanted it to be in the way that it is bold, and will stand out from other iDents (in my opinion). What I mostly like about my iDent is how simple it is and that people will be able to associate it with me and some film genres that I hope to make. My target audience is males aged 10-20 and my genre of choice would be either action, family or thriller. I decided to use the same noise as THX because it's a low hum and always is echoed throughout the cinema screen and is easily recognisable so I hope my iDent has that same impact on people. One things I dislike about my iDent is the software I used to make it which was adobe after effects because I don't understand how to use it properly yet so my teacher had to help a little bit. When i was coming up with an idea for my iDent, I thought about how professional I want it to look so i thought to keep it simple and effective and just to have my 'company's' initials CME. I thought about how a big company would make their iDent, so I wrote down a few ideas, asked some people what they thought and made my final iDent from that.
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The play was written and first performed in 1945. However, it was set in 1912. This is what creates the dramatic irony; the fact that the audience in 1945 (and beyond) is aware of all the events that have occurred since 1912 and of which the characters on stage are unaware.
The play is about do we return to the values of the Edwardian era or do we move forward. The actual night the play is set on is the nigh that the titanic sunk, the great celebratory moment of the great dream which was about to collapse. 8 million people were living on an income of less than 25 shillings(£1.25 per week). Millions were under-housed and underfed. Working women were at the bottom of the pile. Britain was divide and ruled by class, the upper class they owned most of Britain and earned most of the money. The working class paid the price. Some writers were concerned about the way people were living and the upholding social conditions of the time. For the vast majority there was little or no education and little sanitation, no dole to fall back on and no NHS to rely on. In Edwardian Britain the 2 worlds (rich and poor) rarely met. The character Eva Smith took her own life rather than face the only avenue left open to her, with no social 'safety net' many women were driven into prostitution. For another character Eric women like Eva were only good for entertainment. For upper class and lower class to marry each other would have been frowned upon, having married her the light society would have been outraged. In sense its an idealistic play, it says if people were able to do there best and lead the best lives things would be much richer in a deeper sense for everybody. Than for instance rather than just being greedy for money. Social Context J B Priestley was a socialist (left wing), but had trouble settling down to the policies of any one particular political party. His socialism can be said to be based on compassion and caring for others. He came from a working class background and felt compassion and empathy with the factory workers who were exploited by the industrialist such as Arthur Birling. Although King Edward VII died in 1910, the term ‘Edwardian Era’ is usually used for up to 1914. Many people saw the end of the Edwardian Era and the onset of war as the end to a time of peace and stability. Harking back to this time nostalgically was an escape from an uncertain and unpleasant future. BUT, it was a period of false security and Priestley uses this to emphasise the dramatic force of his play. Historical Context “Just because the Kaiser makes a speech or two.”
“Nobody wants war, except some half-civilised folks in the Balkans”
An audience in 1945 would, of course, have just experienced the horror of the Second World War. Historical Context
Historical context refers to the moods, attitudes, and conditions that existed in a certain time. Context is the "setting" for an event that occurs, and it will have an impact on the relevance of the event. Context is an important factor to consider when describing something in history. Cultural Context Cultural context looks at the society the characters live in and at how their culture can affect their behavior and their opportunities. It makes you think about where and when each text is set. It also makes you think about the values and attitudes that matter to these characters and about how they formed these beliefs – did their culture influence them? The most powerful forces in a society include religion, gender roles, attitudes towards sex and marriage, social status/class, job opportunities/emigration, (wealth/poverty), politics, authority figures, stereotypes/ethnic identity. I think cultural context has an important impact on what I aspire to make, because I want to make products that are very fair to everyone across all cultures, as I feel that some groups within the media are represented very poorly in the media. How culture is represented in the media: The media have divided the working class and stereotyped young African-American males as gangsters or drug dealers. As a result of such treatment, the media have crushed youths' prospects for future employment and advancement. The media have focused on the negative aspects of the black community (e.g. engaging in drug use, criminal activity, welfare abuse) while maintaining the cycle of poverty. This is an unfair portrayal of young African-American males so this negatively affects how everyone would feel about them which isn't fair. Making sure that all of my work is fair to every culture is important because it affects how people would view your work but on the other hand, it can help you portray characters without having to explain who they are today. Work Experience Experience is critical in this field due to its popularity. For the same reason, persistence and motivation are vital. To gain work experience and build up a portfolio of work, contact radio, television, newspaper, PR or advertising agencies and ask about opportunities. Look out for summer placements, part-time and voluntary opportunities while on your course during the summer holidays or evenings and weekends. It may also be useful to get involved with your university radio station, paper or publications office. Some courses offer the opportunity to undertake a work placement with a media or related company. This provides an excellent opportunity to develop practical and professional skills and to make industry contacts. Further Study You may choose further study because it's essential for your career path or highly desirable for entry into your chosen career. Alternatively, you may want to gain more skills and improve your chance of breaking into a career area, such as public relations or multimedia. Postgraduate courses in areas such as journalism and teaching are popular with media studies graduates. When deciding what to study, consider your career plan, academic interests and the degree you have taken. However, successful completion does not guarantee entry into any particular area of work but can enhance your skills and offer more networking opportunities. People Skills You will be required to work with people from everywhere, often in high-stress situations. You need to be able to get on with people - those you work with and those you deal with as part of the job. For example, a typical camera operator or presenter may have to do things such as:
AREA OF EMPLOYMENT TYPE OF REQUIREMENTS Operational Roles
Market research can be either primary or secondary. Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'. Secondary research includes published research reports in a library, surveys or the Internet. It can also include scientific reports produced by medical councils, universities or government, for example, the Royal College of Physicians, the British Heart Foundation and the Department of Health. There are different ways of obtaining and analysing information:
The Pros Of Primary Research:
Research can be used in many parts of the media. For example: research is used in the news e.g. BBC News, ITV News and Sky News. Social media research refers to a set of tools and techniques of extracting and analysing data from social media channels and the Internet.
Product research Done well, product research lets you understand what customers really want, allowing you to tailor your product offering to meet demand and giving you a real competitive edge. New product research helps you refine product design and features before committing yourself to expensive product development costs. Regular product testing and market research can drive innovation over time, keeping you one step ahead of the competition. Production research includes content for the product, commercial viability, planning the production and post production. This also includes break down costs of things you will need to make the product from staff to illegitimate copying along with the income costs to show how you'd spend money and how you plan to make it this includes thing's like DVD and ticket sales along with merchandising. Market research Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you to develop a successful marketing strategy. Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective. Audience research This is about finding out about the target audience of the product, and it can also be about finding out what the audience wants from the product. Research into the make-up and habits of the audience of a particular television or radio programme or network.
To view the answers to my questionnaire from my survey please visit:
https://www.surveymonkey.com/results/SM-MYGQ5K7J/ I only got 5 answers to my survey so I can't really analyse the answers properly but,from what I gathered from those 5 answers is that my target audience was the majority of the people who answered as over 50% of people who answered it were between 10-20 years old (which was my target audience). Also 100% of people who answered were male so again my target audience was achieved.
This is my own interpretation of Phil Collins' in the air tonight. The song was made on garage band and edited in final cut pro.
Please let me know what you think. Many thanks, Charlie Edmunds.
Visionary Director Christopher Nolan returns for the final chapter of the Batman saga. In this exclusive SoundWorks Collection video we get some information about the profile of the sound and music team. (including Composer Hans Zimmer and Supervising Sound Editor and Sound Designer Richard King).
Please watch the clip before reading on. So that clip above that you have just watched explains how they made some of the sound effects in the film but it didn't really explain why they used the music in certain parts of the film but in the following paragraphs I am going to explain further why they use music in films and what it can represent. An advert is, at its base level, designed to stick in your mind, to keep you thinking long enough about a message that you remember it hours, days, even weeks after the initial viewing. And the easiest way to keep an advert in your mind? By pairing an unusual, emotive or funny idea with a song that captures your senses, brings back old memories or simply makes you smile. There have been several televised adverts of late pressing all these buttons in order to make themselves memorable and recognisable, among them, the IKEA advert featuring a modern rework of the 1980s Jona Lewie song ‘Kitchen at Parties’, and the controversial use of the Smiths’ ballad ‘Please, Please, Please Let Me Get What I Want’ for John Lewis’ most recent Christmas campaign (see above). The decision to use ‘retro’ songs and tracks from the youth of the demographic seem to be a popular choice; the use of familiar music creates a sense of familiarity with the brand and helps to create a subconscious sense of trust; they are on the same wavelength as you, what’s not to like? FILM SOUND AND MUSIC Sound, voice and music are integral to most films and/or film viewing experiences. Even the earliest silent films were often shown with live musical accompaniment. Sound enhances the imaginary world, it can provide depth, establish character and environment, introduce a new scene or cue the viewer to important information. We have organized the page according to the following categories: sound source, sound editing and film music. SOUND SOURCE Diegetic sound is any sound that the character or characters on screen can hear. So for example the sound of one character talking to another would be diegetic. Non-diegetic sound is any sound that the audience can hear but the characters on screen cannot. Any appearance of background music is a prime example of non-diegetic sound. This clip from Edgar Wright’s Shaun of the Deadsimultaneously depicts both diegetic and non-diegetic sound. The sounds of the characters speaking, the records flying, and the zombies are all diegetic; the characters can hear them. Meanwhile, the beats and riffs of the background music serves as an example of non-diegetic sound that goes unheard by Shaun, Pete, and the menacing zombies. Thanks for reading and watching that short clip. Charlie Edmunds. Media regulation is the control or guidance of mass media by governments and other bodies. This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated public interest, or encouraging competition and an effective media market, or establishing common technical standards.
The principal targets of media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc. OFCOM The Office of Communications or OFCOM as it is commonly known is the communications regulator in the UK. The following sectors are regulated by OFCOM:
Broadcasting RegulationThe regulation of the television industry prior to the Communications Act 2003 was carried out by the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC) in relation to television and the Radio Authority in relation to the radio. Now following the 2003 Act the powers and functions of all have been taken over by OFCOM. Applying adequate Protection for audiences against offensive or harmful material When concerned with offensive or harmful material OFCOM will investigate the material in accordance with accepted standards. OFCOM protect the audience by putting specific codes in place which producers or broadcasts should take into account when producing their broadcasts. OFCOM will further protect the interests of citizens in relation to this by fully researching any complaints which they may have received from members of the general public in relation to offensive or harmful material. Applying adequate protection for audiences against unfairness or the infringement of privacyOFCOM will ensure that audiences are protected against unfairness of infringement of privacy in relation to broadcasting by fully examining any complaint they receive by a member of the general public in relation to this. The Advertising Standards Authority (ASA) The ASA is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. The UK advertising regulatory system is a mixture of
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising. As well as acting on complaints, they carry out many other regulatory activities to make sure advertising stays within the rules. For example, the ASA actively checks ads in all media and regularly conducts surveys of advertisements published by sectors where there is either unsatisfactory compliance with the Codes or where there are societal concerns about that sector. And together with CAP, they work to support the industry to help them get their ads right before they are published. For example by providing guidance, pre-publication advice and training for the industry.
Below is a short snippet of my upcoming work. Please have a listen and tell me what you think.
This year I attended the encounters film festival (Wednesday 16th and Thursday 17th September 2015) and have to say some of the short films were brilliant!
On the first day, we saw the Nationals Association for Higher Education in the Moving Image (NAHEMI) screening which consisted of nine short films which include: Boks, From the mouth of the mariner, Waterbabies, OCD, Oh Syria, My Syria, The unveiling, Exploring the mind of Alexandre Mackie, Libero and Patriot. Out of all of the shorts the one that stood out for me was Libero directed by Thomas Kunstler because of the simplicity of the location, shots and plot. On the next day (Thursday), we watched Animation 3 which consisted of many animations (there are too many to name them all). There are two animations in particular that caught my eye and they are: Small people with hats directed by Sarina Nihei and Tsunami directed by Sofie Kampmark. Small people with hats stood out to me because of the unique hand drawn style Nihei uses and how it genre is action but it was still quite comical and got the audience drawn in by how absurd the story was. Tsunami also stood out because of the realism of what a tsunami can really do to you and your surroundings, for example the start of Tsunami shows the protagonist trudge through the water inside and outside of his house. In addition to my last comment about realism, the animations makes you realize how people would have coped with their losses. Short film four was played on the Thursday morning. these films were about strangers in a strange land (immigrants, refugees, asylum seekers and right wing nationalist groups). The films in this category are Aissa, Over, Listen, S, Shipwreck and Patriot. There were only two films that made we want to watch them over and over again and they are: Over directed by Jorn Threlfall and Patriot directed by Eva Riley. Over represents a crime scene. He tried to use minimal shots throughout his film and it works, very well. No one can predict what happens in this film unless they have seen it could it be a murder, hit and run or an accident? . The reality of the film is both profound and, and deeply unexpected. The way Threlfall has made the film is very clever and very imaginative. I hope to be able to produce something of that standard when i start to produce films (hopefully). I really like the way how no one can predict what is going to happen and how it answers all of the audience's enigmas as the film progresses (it certainly did for me). Patriot directed by Eva Riley is the other film that stood out to me from this category because it shows what people's stereotypes are really like about travelers. It also shows how the environment that your'e brought up in can really make a difference to your attitude towards others, for example when Hannah's brother Jack Picks her up and moves her out of the kitchen she reacts negatively and kicks the door which could imply that she doesn't like being told what to do or where to go. The ending of this short film leaves a lot of enigmas in the audiences mind as well. Also on the Thursday was saw Short film five. These short films were about new beginnings and consisted of things like dealing with a loss, getting married after divorce and making a fresh start. This screening had five short films in which are as follows: Aka Utfor (class trip), Un seul corps (a single body), Jane's wedding, Three brothers and Punkt wyjscia (starting point). None of these films really stood out to me because they didn't really have an easy to follow plot in my opinion and i usually try to relate to a character in any film but i just couldn't in any of these films. Thanks for reading this review about the Encounters Film Festival. Please feel free to comment what you think or if you have any questions. Charlie Edmunds, student at SGS Wise.
If you can take some time out to fill in my survey then that will be appreciated. But first watch my ident.
Many thanks, Charlie Edmunds
https://surveymonkey.co.uk/s/9Q7R3XZ
In the end I used the first design of the 3 because it was the design I was most pleased with and because it was the design which I knew how to animate properly.
The reason I didn't use the final design is because the back ground isn't my own photo, it didn't appeal to who I am trying to target (my target audience). My target audience is people who enjoy watching films aged 16-40. I designed my iDent to be contemporary and to target the male audience. To what extent does the representation of masculinity in the Dark Knight rises reinforce or challenge gender stereotypes?
Both Batman and bane conform to the hyper masculine idea, shown through the shots of them working out and close-ups of their masculine physique. They embody an extreme and excessive version of masculinity in which stereotypically masculine traits are shown in exaggerate form. These traits are clearly displayed in the scenes which they fight on another, as there is a focus on the stereotypically masculine traits of power/masculine strength, muscles, toughness and resilience/endurance. This is shown when Batman/Bruce Wane is working out in the jail. And Bane's clothing that reinforces the hyper masculine idea. Bane is filmed from a low angle in order to make him more opposing, as his body fills most of the frame and to show his power/authority over other characters. there are numerous shots that accentuate Banes physical size to add emphasis on his hyper masculinity. Challenging representations of masculinity. The film does not always provide 'physical perfection' or 'forever youthful' representations. Often we see the superhero body to be in a state of decline and despair. Bruce Wayne walks with the aid of a stick and in the scene when he visits the doctor quotes such as: "there is no cartilage in your knee" "There is residual concussive damage to your brain tissue" "general scarred-over quality of your body" challenges the physical hyperbolic convention of masculinity within the superhero genre. Bane was injured during his youth. One of the fundamental things about his costume is that he has this scar from the back injury. His mask supplies him with a painkilling gas that he breathes in constantly to suppress chronic pain from a past injury. How are females represented in the Dark Knight Rises? Women suffer from “Women in Refrigerator syndrome.” Meaning, a woman needs to be cut, killed, kidnapped, tortured, or raped in order to give angst to the hero to fulfill his ‘destiny.’ So the woman, in herself, does not represent a purpose. She needs to be used or sacrificed by the comic book writers in order to give depth, revenge, or angst to the superhero. For example, Rachel Dawes is killed by the Joker in the Dark Knight Rises— so Nolan essentially creates a character, develops a relationship between her and Batman, only to get killed by a maniac. Does the male gaze theory in cinematic studies help us understand something? Yes, it does. The Male Gaze is a Feminist theory that was first developed by Laura Mulvey in 1975. The male gaze occurs when the audience, or viewer, is put into the perspective of a heterosexual male. Mulvey stressed that the dominant male gaze in mainstream Hollywood films reflects and satisfies the male unconscious: most filmmakers are male, thus the voyeuristic gaze of the camera is male; male characters in the film’s narratives make women the objects of their gaze; and inevitably, the spectator’s gaze reflects the voyeuristic male gazes of the camera and the male actors. Most of the film credits have females such as Gordon’s daughter named “Gordon’s daughter” (not important enough to have a name) whereas Gordon’s son is named “Jonathan” (important enough to have a name). Which film is this most applicable to? In my opinion the genre narrative and representation applies mostly to the batman film because it portrays the genre and narrative clearly. You can tell this because of the way the film is set (the location, colour scheme and the way the actor is portrayed). Another obvious thing for this film following its genre is the fact that the main character is a super hero and the genre of the film is superhero, action and adventure.
In this audio file we are discussing what we want to achieve in the media industry and how we are going to achieve this.
From this conversation I gathered that I will need to go through the media hierarchy of starting at the bottom and working my way to the top. It's not easy getting into the media so I'm going to try my hardest to do whatever I can to get into the industry.
I have also discussed a potential business plan with a few people in my class. We all have the same aspiration but all have different qualities and skills, this would will allow us all to criticise each other and we'd potentially work well together because we've all got different hands on skills. Apprenticeships
An apprenticeship is employment mixed with training that is linked with your job. You'll earn on the job and learn whilst in the college. You'll make a training plan that suits yourself and your college trainer. In the end, you'll be assessed on your work to see what you've learnt so far. The duration of an apprenticeship is usually between 10-18 months. The length of the apprenticeship depends on the employer you are matched with and how long it will take you to gain the qualification. There are different levels of apprenticeships: Level 2: GCSE's- A*-C grades or Scottish National 5 Level 3: A-Levels or Scottish higher Level 4: HND's or Foundation Degrees. Degree Courses You want to go to university and you want to work in the creative industry, but you don't know how to choose the right course. With so many creative degrees out there all over the UK, how can you know which one to choose? Pick the tick... What's the tick? The Creative Skillset Tick is a quality mark which identifies degree courses that are best suited to prepare you for a career in the industry. For a degree course to be awarded the Creative Skillset Tick, you can be sure that its undergone a tough assessment process carried out by experts who work in the industry. They only give the tick to the courses that have a strong link with the industry. Trainee Placements Already having work experience in the industry or good training, then you could apply to be a trainee. If you're approved, you'll be added to the Trainee Finder database which companies can search to find the right trainee for the job in hand. Today at college (14th October 2015) Otto Bathurst came in and spoke to us about how he got to the position he is in today.
Above is a video interview about his show 'Peaky Blinders' which you might have heard of. Otto is a director who started out as a runner making tea for the talent and he then went on to editing but wasn't a fan of that so he gave it up. He knows how every job on a film set works so he is good at his job. Otto is in line to direct Robin Hood: origins which is going to be trilogy of films. After today, he has guided me into the right direction of what I want to do after this college course whether its to go into the industry or to do something else. If I do want to go into the industry I now know how to go about that, thanks to Otto.
The dark knight rises conveys the genre of action/adventure/ thriller. We know this because of the lighting, the characters, the plot,the music, and the imagery used in the film. The lighting is used to tell us the genre in the way that the dark lighting is used when something bad is going to happen or if the scene needs a specific mood set to it.
The music very much the same as the lighting except if you watched a film that didn't use any sound at all then it would be very boring. Also music guides you along the film in the way that when something big is about to happen (ie- a big fight or about to go to war) then if you used a song with a big build up right to the moment the fight happens then it would help you to know that a fight is about to break out. A film that doesn't follow its genre that it conveys is the hunger games. Many people would argue that the film is science fiction others would argue that it is adventure or possibly even action or thriller. You could even argue that it is all of them because of the way the film is portrayed to the audience. The hunger games trailer starts off with it being a country side environment and the characters talking to one another which gives us the impression its an adventure film but then a big space ship flies over the top and then we start to doubt our decision of it being an adventure film and we then start to think its sci-fi. We then go back to adventure because of the way everyone is stood looking at the stage listening and they start talking about people taking part in the hunger games. We later get the impression that its an action/sci-fi because of the weapons we see and because of how the characters are reacting with each other also because of the tracking shot used near the end of the trailer. So in conclusion the hunger games is a film that doesn't portray its genre properly because of all the different genres it conveys just throughout the trailer. Below is a clip for marvel: Avengers assemble. It uses a wide variety of editing techniques/shot types. For example In film making, the 180-degree rule is a basic guideline regarding the on-screen relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters, and by keeping the camera on one side of this axis for every shot in the scene, the first character is always frame right of the second character, who is then always frame left of the first. The camera passing over the axis is called jumping the line or crossing the line; breaking the 180-degree rule by shooting on all sides is known as shhoting in the round. This is used when Banner is talking to black Widdow. |
Charlie EdmundsCreative Media Level 3 Student. Categories
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