Work Experience Experience is critical in this field due to its popularity. For the same reason, persistence and motivation are vital. To gain work experience and build up a portfolio of work, contact radio, television, newspaper, PR or advertising agencies and ask about opportunities. Look out for summer placements, part-time and voluntary opportunities while on your course during the summer holidays or evenings and weekends. It may also be useful to get involved with your university radio station, paper or publications office. Some courses offer the opportunity to undertake a work placement with a media or related company. This provides an excellent opportunity to develop practical and professional skills and to make industry contacts. Further Study You may choose further study because it's essential for your career path or highly desirable for entry into your chosen career. Alternatively, you may want to gain more skills and improve your chance of breaking into a career area, such as public relations or multimedia. Postgraduate courses in areas such as journalism and teaching are popular with media studies graduates. When deciding what to study, consider your career plan, academic interests and the degree you have taken. However, successful completion does not guarantee entry into any particular area of work but can enhance your skills and offer more networking opportunities. People Skills You will be required to work with people from everywhere, often in high-stress situations. You need to be able to get on with people - those you work with and those you deal with as part of the job. For example, a typical camera operator or presenter may have to do things such as:
AREA OF EMPLOYMENT TYPE OF REQUIREMENTS Operational Roles
Research can be used in many parts of the media. For example: research is used in the news e.g. BBC News, ITV News and Sky News. Social media research refers to a set of tools and techniques of extracting and analysing data from social media channels and the Internet.
Product research Done well, product research lets you understand what customers really want, allowing you to tailor your product offering to meet demand and giving you a real competitive edge. New product research helps you refine product design and features before committing yourself to expensive product development costs. Regular product testing and market research can drive innovation over time, keeping you one step ahead of the competition. Production research includes content for the product, commercial viability, planning the production and post production. This also includes break down costs of things you will need to make the product from staff to illegitimate copying along with the income costs to show how you'd spend money and how you plan to make it this includes thing's like DVD and ticket sales along with merchandising. Market research Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you to develop a successful marketing strategy. Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective. Audience research This is about finding out about the target audience of the product, and it can also be about finding out what the audience wants from the product. Research into the make-up and habits of the audience of a particular television or radio programme or network. Media regulation is the control or guidance of mass media by governments and other bodies. This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated public interest, or encouraging competition and an effective media market, or establishing common technical standards.
The principal targets of media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc. OFCOM The Office of Communications or OFCOM as it is commonly known is the communications regulator in the UK. The following sectors are regulated by OFCOM:
Broadcasting RegulationThe regulation of the television industry prior to the Communications Act 2003 was carried out by the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC) in relation to television and the Radio Authority in relation to the radio. Now following the 2003 Act the powers and functions of all have been taken over by OFCOM. Applying adequate Protection for audiences against offensive or harmful material When concerned with offensive or harmful material OFCOM will investigate the material in accordance with accepted standards. OFCOM protect the audience by putting specific codes in place which producers or broadcasts should take into account when producing their broadcasts. OFCOM will further protect the interests of citizens in relation to this by fully researching any complaints which they may have received from members of the general public in relation to offensive or harmful material. Applying adequate protection for audiences against unfairness or the infringement of privacyOFCOM will ensure that audiences are protected against unfairness of infringement of privacy in relation to broadcasting by fully examining any complaint they receive by a member of the general public in relation to this. The Advertising Standards Authority (ASA) The ASA is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. The UK advertising regulatory system is a mixture of
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising. As well as acting on complaints, they carry out many other regulatory activities to make sure advertising stays within the rules. For example, the ASA actively checks ads in all media and regularly conducts surveys of advertisements published by sectors where there is either unsatisfactory compliance with the Codes or where there are societal concerns about that sector. And together with CAP, they work to support the industry to help them get their ads right before they are published. For example by providing guidance, pre-publication advice and training for the industry. This year I attended the encounters film festival (Wednesday 16th and Thursday 17th September 2015) and have to say some of the short films were brilliant!
On the first day, we saw the Nationals Association for Higher Education in the Moving Image (NAHEMI) screening which consisted of nine short films which include: Boks, From the mouth of the mariner, Waterbabies, OCD, Oh Syria, My Syria, The unveiling, Exploring the mind of Alexandre Mackie, Libero and Patriot. Out of all of the shorts the one that stood out for me was Libero directed by Thomas Kunstler because of the simplicity of the location, shots and plot. On the next day (Thursday), we watched Animation 3 which consisted of many animations (there are too many to name them all). There are two animations in particular that caught my eye and they are: Small people with hats directed by Sarina Nihei and Tsunami directed by Sofie Kampmark. Small people with hats stood out to me because of the unique hand drawn style Nihei uses and how it genre is action but it was still quite comical and got the audience drawn in by how absurd the story was. Tsunami also stood out because of the realism of what a tsunami can really do to you and your surroundings, for example the start of Tsunami shows the protagonist trudge through the water inside and outside of his house. In addition to my last comment about realism, the animations makes you realize how people would have coped with their losses. Short film four was played on the Thursday morning. these films were about strangers in a strange land (immigrants, refugees, asylum seekers and right wing nationalist groups). The films in this category are Aissa, Over, Listen, S, Shipwreck and Patriot. There were only two films that made we want to watch them over and over again and they are: Over directed by Jorn Threlfall and Patriot directed by Eva Riley. Over represents a crime scene. He tried to use minimal shots throughout his film and it works, very well. No one can predict what happens in this film unless they have seen it could it be a murder, hit and run or an accident? . The reality of the film is both profound and, and deeply unexpected. The way Threlfall has made the film is very clever and very imaginative. I hope to be able to produce something of that standard when i start to produce films (hopefully). I really like the way how no one can predict what is going to happen and how it answers all of the audience's enigmas as the film progresses (it certainly did for me). Patriot directed by Eva Riley is the other film that stood out to me from this category because it shows what people's stereotypes are really like about travelers. It also shows how the environment that your'e brought up in can really make a difference to your attitude towards others, for example when Hannah's brother Jack Picks her up and moves her out of the kitchen she reacts negatively and kicks the door which could imply that she doesn't like being told what to do or where to go. The ending of this short film leaves a lot of enigmas in the audiences mind as well. Also on the Thursday was saw Short film five. These short films were about new beginnings and consisted of things like dealing with a loss, getting married after divorce and making a fresh start. This screening had five short films in which are as follows: Aka Utfor (class trip), Un seul corps (a single body), Jane's wedding, Three brothers and Punkt wyjscia (starting point). None of these films really stood out to me because they didn't really have an easy to follow plot in my opinion and i usually try to relate to a character in any film but i just couldn't in any of these films. Thanks for reading this review about the Encounters Film Festival. Please feel free to comment what you think or if you have any questions. Charlie Edmunds, student at SGS Wise. Apprenticeships
An apprenticeship is employment mixed with training that is linked with your job. You'll earn on the job and learn whilst in the college. You'll make a training plan that suits yourself and your college trainer. In the end, you'll be assessed on your work to see what you've learnt so far. The duration of an apprenticeship is usually between 10-18 months. The length of the apprenticeship depends on the employer you are matched with and how long it will take you to gain the qualification. There are different levels of apprenticeships: Level 2: GCSE's- A*-C grades or Scottish National 5 Level 3: A-Levels or Scottish higher Level 4: HND's or Foundation Degrees. Degree Courses You want to go to university and you want to work in the creative industry, but you don't know how to choose the right course. With so many creative degrees out there all over the UK, how can you know which one to choose? Pick the tick... What's the tick? The Creative Skillset Tick is a quality mark which identifies degree courses that are best suited to prepare you for a career in the industry. For a degree course to be awarded the Creative Skillset Tick, you can be sure that its undergone a tough assessment process carried out by experts who work in the industry. They only give the tick to the courses that have a strong link with the industry. Trainee Placements Already having work experience in the industry or good training, then you could apply to be a trainee. If you're approved, you'll be added to the Trainee Finder database which companies can search to find the right trainee for the job in hand. Today at college (14th October 2015) Otto Bathurst came in and spoke to us about how he got to the position he is in today.
Above is a video interview about his show 'Peaky Blinders' which you might have heard of. Otto is a director who started out as a runner making tea for the talent and he then went on to editing but wasn't a fan of that so he gave it up. He knows how every job on a film set works so he is good at his job. Otto is in line to direct Robin Hood: origins which is going to be trilogy of films. After today, he has guided me into the right direction of what I want to do after this college course whether its to go into the industry or to do something else. If I do want to go into the industry I now know how to go about that, thanks to Otto. |
Charlie EdmundsCreative Media Level 3 Student. Categories
All
|